Marketing–Quality Interface: An Empirical Analysis of FMCG Customers
نویسندگان
چکیده
This research intends to study the interface of key concepts Marketing and Quality in relation Fast Moving Consumer Goods (FMCG) Customers. variables i.e. product, price, place ...
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ژورنال
عنوان ژورنال: Cogent Business & Management
سال: 2021
ISSN: ['2331-1975']
DOI: https://doi.org/10.1080/23311975.2021.1885574